Writing

Creating a Brand Built on Virtues

Building a mission-driven company on stated virtues.

  1. Creating a Brand Built on Virtues

    A mission-driven company cannot survive without profit, and means nothing without mission. The prerequisite for holding that line is personal values.

  2. Creating a Brand Built on Virtues, Part 2

    One measure of a leader is not the voice they give their expectations, but what they silently choose to tolerate. On the cost of waiting too long.

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